Laura Valgreen

Sponsorship revenues in football have grown enormously in recent decades. In the current football landscape, we are entering a very interesting time for the commercial development of the sport. Perhaps even the most exciting and stimulating time. A time of many opportunities, great rewards, risks and not least challenges. How can the best partnerships be established, where does the potential of clubs lie, and what restructuring is needed?

Article | Badminton

The missed business opportunity in badminton

Matilde Brixen
13 January 2023

Henrik Axelsen: We want to do break with the past - but we have to do it carefully.

Article | Football

Viborg FF's captain forms vanguard in football's analysis revolution

Matilde Brixen
26 April 2022

"In a world ruled by emotions, data can help you get back on your feet mentally." Like many others, Viborg Fodsports Forenings' captain Jeppe Grønning has seen how the use of data in Danish football has grown exponentially in recent years. The man from Funen, with ten years in the green jersey, has also felt the ups and downs of football. Today, he has a much easier time dealing with the difficult emotions. This is not only due to years of experience, but also to the club's and his own use of the potential of data analysis.

Article | Cycling

From rainbow stripes to Dannebrog in ten years: "It defined me and the way I see cycling races"

Frederik Zeuner
15 March 2022

He is a Danish champion and has won cycling races at the highest level. He has ridden in the biggest cycling races in the world and is one of the profiles of his international cycling team. But the road to the world elite has not been straightforward for 27-year-old Mads Würtz Schmidt since he won the U19 World Championships in the individual start ten years ago.