On Sunday afternoon, Viktor Axelsen put another dent in his unique position in the world elite when he beat Indonesian Ginting at the HSBC BWF Tour Finals in Bangkok.
2022 therefore saw 54 matches played, with Viktor Axelsen emerging victorious in 51 of them. He is thus sending a clear signal to the outside world that he is one step ahead and hungry for more.
It's not just in sport that Viktor Axelsen performs at the very highest level. He also shines on the commercial stage, concludes new analysis from Above Sports.
Viktor Axelsen's sponsorship value is estimated to be more than 30 times higher on a global level compared to Denmark - and thus equivalent to a large three-digit million sum.
The estimate is even considered to be conservative because the perceived value - the so-called intangibles - is not included.
"Both Viktor and his team now have a completely different basis for valuing and optimising their sponsorship partnerships. I must also admit that we were pleasantly surprised when our analytics department presented us with the big numbers that reflect his commercial value", says Thomas Badura, founder of Above Sport.
"There are simply not many individual athletes in this country who can muster that impressive value," he adds.
Henrik Axelsen, father and manager of Viktor Axelsen, says:
"I wish we had the opportunities we have now, 5 years ago, but we are happy with the gift we have today. Above Sports' platform gives us ongoing insights and in-depth knowledge that would have been hard to access in the past.
For us, it's a game changer for two reasons:
First, we have access to global data that has historically been hard to come by. And secondly, the data is made easy to understand because it's not just about collecting data, but equally about linking all the relevant information together - and on top of that creating valuable insights - ready to be used for something very concrete, namely developing sport and taking it to the level it deserves.
We glare already looking forward to the new year, when I must say that we expect these new insights to create further commercial opportunities for Viktor.
Finally, a super serious - and trustworthy tool we expect a lot from."
About Above Sports
Above Sports is a sports tech company that has developed a platform for tracking and optimising sponsorship partnerships. Above Sports is based on the knowledge and insights of SponsorPeople, which has been advising both companies and rights holders, both nationally and internationally, for over 20 years.
Above Sports currently has 15 employees with the clear ambition to create a completely new international level for work with sports data and commercial insights.
For further questions or comments, visit www.abovesports.io
David Pansbo, COO
M: +45 25 12 69 28
E: [email protected]